Shirley Routley

Shirley Routley

Treasurer

Shirley leads Fragrant Earth adapting it to the technologies and business challenges of the second decade of the 21st century whilst carefully maintaining the Natural & Ethical principles and supplies.

From a career in store retailing, nursing and hair & beauty she moved firstly into the Perfume industry and then to the Cosmetics industry.  A specialist in Production and Packing lines Shirley joined the Company from Elemis in 1999 to organise the newly created laboratories and facilities in Glastonbury.

Today her focus for the Company is the development of top quality Skincare and Sensory products which are firstly Effective then Sustainable, Ecologically sound but with regard to the blending of hard science and tradition.  Shirley is the driving force behind the export and retail sector of the company, recently, successfully opening its first UK high street store.  Multi talented as a crafts woman Shirley’s interests lie in needlework, crossstitch and knitting.  Her knitted animals travel worldwide complete with passports probably made famous by her other expensive hobby photography.